STEL+MAR: Project Description

STEL+MAR is a California-based wine brand known for its small-batch blends and bold, modern packaging. The company’s focus is on making premium wine approachable — combining quality and design to appeal to a younger, design-conscious audience.

I’ve worked with STEL+MAR for over seven years, building and evolving their digital presence through multiple rebrands, SEO refreshes, and new product launches. Each iteration of the WordPress + Elementor site has reflected the brand’s growth — clean layouts, bright color palettes, and refined typography that echo their label design and tone.

Beyond design, I’ve implemented custom development to improve performance, maintain SEO authority through site changes, and optimize how products, press features, and retailer locations are showcased. The result is a fast, distinctive website that grows with the brand and continues to reflect its confident, contemporary identity.