Knife & Fork is a Toronto-based wine brand I’ve partnered with to strengthen their digital presence and marketing foundation. Early on, I helped refine their website and overall online experience, focusing on clarity, brand storytelling, and making the product feel premium and accessible.

The site was built in WordPress using Elementor with a fully custom design – clean, modern, and aligned with their visual identity. I implemented custom code throughout to improve performance, polish interactions, and keep everything responsive across devices.

I set up MailChimp for email marketing, integrated Google Analytics for performance monitoring, and configured Google Search Console to ensure the site is properly indexed and optimized for search visibility.